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Helping Medical Exhibit Buyers Find What They Need: The best medical exhibit companies, stock exhibits, and medical legal illustrations.




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Helping Medical Exhibit Buyers Find What They Need

Effective Use of Medical Exhibits in the Courtroom


Medical Exhibits in the Courtroom

It is common sense in learning that the more a person becomes engaged in the material they are trying to understand, the more information they will retain and the more likely they are to view that information as being correct. The use of medical exhibits in the courtroom can be an important tool in capturing your audience's interest and persuading them that your arguments are the correct arguments.

According to trial consultant David Ball, Ph.D. (Author of "Theater Tips and Strategies for Jury Trials," people remember (or are effected by) visual input 4 to 10 times more than what they hear or read. Dr. Ball attributes this phenomena to the fact that people are much better at looking and observing than they are at listening or reading. This is the basis for the saying "a picture is worth a thousand words." And according to the Nation Training Laboratories, people listening to an oral lecture have an Average Learning Retention Rate (ALRR) of 5%. When they are able to read information in addition to the oral lecture, their ALRR goes up to 10%. When audio/visual components are added to the learning process, the ALRRs goes up to 20%. And by incorporating "demonstration techniques", the ALRRs go up to 30%. The basic priciple is that the more of a person's sensory inputs you can make use of, the better your chances are that the person will grasp and maintain the information that you are presenting to them.

Pictures, illustrations, and diagrams also have a psychological effect that creates a sense of truth. When someone hears a story about a 10 inch goldfish, the will probably dismiss it as fiction. But if they see a picture of it then they will be more convinced that it actual exists. "I'll believe it when I see it," is the old saying. The moment you bring a picture or illustration infront of a jury, their subconscious stores that information among truthful facts rather than among suspicious facts, which will help solidify the validity your arguments. It is important to "show" the situation of concern rather than just "tell" about it.

Exhibits also engage the audience and awaken their mental processes. A lecture may have a soothing monotonous tone to it and cause people to fall asleep, but pictures awaken a sense of curiousity and intrigue and cause people to participate more actively in the information that is being presented.


Effective Use of Medical Exhibits

Once you identify the important issues of your case, you should plan on using at least one visual exhibit for each pivotal point. It is a bad idea to rely solely on spoken or printed words for any important issues because these are the key issues you want the jury to commit their minds to. But don't over do it either. Using too many exhibits reduces the effectiveness of each one and will neutralize your most important issues. The fewer the exhibits, the greater the impact and memorability of each one. The jury must also remember what you show them so you need to keep in mind that their memory works best for a few concise packets of information. This is similar to the reason why phone numbers are seven digits long rather than twenty: it is easier to remember smaller packets of information rather than long complex ones. Ask yourself what images you would most like to see hanging on the jury room wall during deliberations, and focus on those images as your visual exhibits. After seeing them in the courtroom, the jurors will carry the images in their minds into the deliberation room with them.


Use As Many Visuals for Damages As You Do for Liability

Use as many visuals for harm and damages as you do for liability so that you don't make your damages seem less important.


Select Medical Exhibits for Good Reasons

Just because an exhibit is easy to find or inexpensive doesn't mean you should use it. And just because an exhibit is difficult to find or expensive to create doesn't mean that it shouldn't be used. For example, it is easy to enlarge some medical records, but there is no need to do it unless there is something persuasive about it. On the other hand, it is difficult to create a good drawing of a complicated surgery, but it may be the only way for jurors to understand what happened. Judge the use of exhibits on their effectiveness in explaning, clarifying, or corroborating your arguments rather than on their ease of creation or cost.


Make Sure the Medical Exhibits are Created Correctly

Take the time and money to have the medical exhibits created properly. Having a poor job done on the exhibits can diminish, neutralize, or even reverse the effectiveness of the exhibits.

Monitor your exhibit providers. Work with visual consultants to help ensure that the visuals you are using are created in a way that makes them most effective. Many big exhibit companies are concerned about profitability and pay less attention to how they are creating the exhibits. Many big exhibit companies rarely watch trials of seek post-trial juror response to visuals, or research the role of visual exhibits in small-group decision making.

Use only one point per exhibit. The more information that an exhibit contains, the less impact that exhibit has. Decide on the point you are going to make with the exhibit, and then limit the contant of that exhibit to that point. Avoid adding detail that is not needed or that does not improve the main point you are trying to make.



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